@article{Łuc_2020, title={Functional chrematonyms of dialectal base as a commercial way of gaining regional recipient}, volume={22}, url={https://czasopisma.uwm.edu.pl/index.php/pj/article/view/5713}, DOI={10.31648/pj.5713}, abstractNote={<p>The article concerns the role of dialect-based functional chrematonyms in the process<br>of attracting the regional (Upper Silesian) recipient. Not much attention has so far been<br>paid to the meaning of the names in this category so, thus it has become the subject<br>of the research. The article aims 1) to describe the commercial ways (model) of translocating<br>functional-categorical aspects of local dialect into the naming sphere; 2) to point out the structural-semantic naming variants, together with an attempt to determine the<br>phenomena and changing tendencies related to naming acts. The study focused on two<br>subcategories of functional chrematonyms: ideational and social ones; occasionally, some<br>other naming types beyond this classification were mentioned. The semantic-functional<br>analysis of names shows that in naming processes the Upper Silesian local dialect is<br>exploited as a valuating onymic tool and that some dialectal lexemes (bajtel, gryfny,<br>maszkety) are extremely popular. These dialectalisms 1) evaluate names, and as elements<br>of collocations with other units of language create commercial terms with clear meanings<br>for local recipients and 2) evaluate the Upper Silesian sphere and the microcommunity<br>which lives there. The extraordinary popularity of these lexemes in the naming acts<br>allows one to speak about the repeatability of creating scheme and about the phenomenon<br>of onymic fashion for dialectal units.</p>}, number={3}, journal={Prace Językoznawcze}, author={Łuc, Izabela}, year={2020}, month={Jul.}, pages={147–164} }