TY - JOUR AU - Puda-Blokesz , Magdalena PY - 2022/03/31 Y2 - 2024/03/28 TI - Popular Graeco-Roman mythology-based expressions as company names that identify a business profile JF - Prace Językoznawcze JA - PJUWM VL - 24 IS - 1 SE - Articles DO - 10.31648/pj.7609 UR - https://czasopisma.uwm.edu.pl/index.php/pj/article/view/7609 SP - 219-234 AB - <p>The article attempts to demonstrate functional aspects of popular Graeco-Roman<br />mythology-based expressions which occur in Polish chrematonymy that assume the<br />role of proper company names, with particular emphasis on their function as business<br />profile and business subtype identifiers. First, the extralinguistic background, that<br />is the reality of consumer culture and competitive market, is outlined. The theory<br />of marketing communication between the company and the customer is referred to,<br />as are business names (company names mostly) forming one of the persuasive elements in this communication. Finally, description of data extracted from the pkt.pl company<br />list is presented, including names with such components as Atena, Wenus, Herkules,<br />Cerber, Hades, Styks and Charon as well as industry classification for particular business<br />activities. The analysis of the source material made it possible to determine functions<br />of mythology-based company names. Meant to produce in their recipients the relevant<br />connotations (and associations) governed by the cultural semantic baggage, besides the<br />core functions ascribed to onyms, such names also serve the informative and identifying,<br />persuasive and axiological, culture-forming and socialising roles, among others.<br />The considerations put forward here are situated in the domain of onomastics related<br />to cultural chrematonymy.</p> ER -