Application of Artificial Intelligence in Logistics Processes: a Case Study of Michelin Poland Ltd.

Dariusz Racz

Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn

Klaudia Kucińska

Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn


Abstract

This article focuses on analyzing the use of artificial intelligence (AI) in logistics processes using the example of Michelin Poland Ltd. The purpose of the paper is to assess the degree of application of AI technology in logistics and its impact on operational efficiency. The research includes a literature analysis, a survey of Michelin employees and an evaluation of the effectiveness of the implemented solutions. The results indicate that the implementation of AI has contributed to improving process efficiency, increasing the quality of work and reducing operating costs. Challenges to AI adaptation were also identified, such as high implementation costs and potential employee layoffs. The analysis confirmed that AI is a key component of logistics management strategies in the context of Industry 4.0, contributing to the company’s competitiveness. The article underscores the importance of sustainably implementing AI technologies to maximize benefits and minimize risks, offering valuable lessons for logistics managers and researchers.


Keywords:

logistics management, digital transformation, automation, operational efficiency


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Published
2025-03-29

Cited by

Racz, D., & Kucińska, K. (2025). Application of Artificial Intelligence in Logistics Processes: a Case Study of Michelin Poland Ltd. Olsztyn Economic Journal, 20(1), 5–16. https://doi.org/10.31648/oej.11114

Dariusz Racz 
Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn
Klaudia Kucińska 
Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn



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