Factors Determining the Purchasing Behaviours of Consumers in the Market of Daily Use Goods
Eugeniusz Niedzielski
Department of Organisation and Management, University of Warmia and Mazury in OlsztynAbstract
The paper presents the results of studies concerning the purchasing behaviours in the market of fast-selling goods. Economic and demographic factors were the subject of the analysis. The results of studies showed, among others, that the behaviours of consumers are influenced mainly by the quality of products associated mainly with absence of defects, durability and brand as well as the product price. The studies also showed significant influence of the gender on purchasing behaviours of the consumers, as women are more willing to visit shops, they make spontaneous purchases more frequently, and they review the offer in detail while men go shopping rather out of the necessity to make a specific purchase.
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Department of Organisation and Management, University of Warmia and Mazury in Olsztyn
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