Make Memes Harder, czyli o kuratorstwie memów w mediach społecznościowych

Bartosz Lutostański

doi:10.31648/mcsc.10264

Published: 2025-06-27

No. 21 (2025)

Make Memes Harder. On meme curation from the perspective of the mainstream social media platform

Bartosz Lutostański

Media - Culture - Social Communication

Section: Articles

https://doi.org/10.31648/mcsc.10264

Abstract

This article describes the phenomenon of curating one genre of media content,
the meme, on one of the most popular social media platforms. Using quantitative and
qualitative research on the Polish profile, Make Life Harder (1.5 million followers on
Instagram), the author discusses four features of referential material selection in the first quarter of 2023. Monosemioticity, collaboration limitations, attribution of authorship and discursivity signal major shifts in the current understanding, definition and use of memes in networking media.

Keywords:

Meme, Instagram, communication, discourse, curation, interactivity

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Lutostański, B. (2025). Make Memes Harder. On meme curation from the perspective of the mainstream social media platform . Media - Culture - Social Communication, (21). https://doi.org/10.31648/mcsc.10264

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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