https://doi.org/10.31648/ep.12150
The Catholic clergy encouraged the veneration of miraculous apparitions of the Virgin Mary as part of the Marian cult that developed rapidly in the 17th and 18th centuries. Political instability, natural disasters, and epidemics contributed to the development of Marian sanctuaries. In Poland, the Cult of the Mother of God emerged as a major religious phenomenon combining piety with the economic development of sanctuaries. Reports of Marian apparitions were actively promoted to justify the canonical coronation of images of the Virgin Mary and to support the publication of miracle books that further propagated the Marian cult. The article presents selected accounts of apparitions described in sanctuaries in Chełm, Leżajsk, Janów Lubelski, and Vilnius, and outlines the research problem concerning the creation and implementation of communication strategies at Marian veneration sites, aimed at popularizing the Marian cult and strengthening religious attitudes.
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