Published: 2019-02-041

Framing and Frame Analysis: The State of Research in Contemporary Media Studies. The Review of Research Approaches

Krzysztof Wasilewski
Media - Culture - Social Communication
Section: Articles
https://doi.org/10.31648/mkks.2952

Abstract

The author of this article analyses the basic assumptions of framing and media frames. This concept, coined by Erving Goffman, presently belongs to one of the most popular middle range theories. It assumes that the media not only select which topics will be presented as well as which will be marginalized. According to the framing theory, the media also highlight certain aspects of topics while silencing others. This is how media frames are made, through which a given problem or event is depicted. Among the factors that shape media frames are internal factors, such as the medium’s political agenda or the journalists’ opinions, and external factors, such as the expectations of the recipients, cultural climate, etc. Media frames are divided into generic frames and episodic frames. The former indicate general frames, including different contexts. Episodic frames, on the other hand, refer to specific topics and problems, being however structured within generic frames. Included in the article are examples of research that include the perspective of media frames, which indicate that framing is an interesting and – what is even more important – effective way to describe the media’s functioning and content.

Keywords:

framing, media frames, Erving Goffman, media, framing, media frames, Erving Goffman, media

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Citation rules

Wasilewski, K. (2019). Framing and Frame Analysis: The State of Research in Contemporary Media Studies. The Review of Research Approaches. Media - Culture - Social Communication, 1(14), 91–109. https://doi.org/10.31648/mkks.2952

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