Nowe media jako kreator kultury innowacyjności

Katarzyna Kopecka-Piech

doi:10.31648/mkks.3053

Published: 2019-02-141

Vol. 3 No. 12 (2016)

New Media as Creator of Innovation Culture

Katarzyna Kopecka-Piech

Media - Culture - Social Communication

Section: Articles

https://doi.org/10.31648/mkks.3053

Abstract

In today’s world, innovation is an engine of media growth and media culture. The new media – electronic, internet, mobile, pervasive, ubiquitous and embedded – especially is transforming the everyday life of users and creating a new culture of everyday life: mediatised, technologised, which, thanks to these qualities, is also diverse and dynamic. The problem, which in this context requires consideration, concerns the nature of innovation and its impact on the users. The question is whether, and how, new media users become participants in the innovation culture. Whether and how do they create innovation? How do they implement innovation in their everyday lives? And what are the consequences of the so-called “media effects”? The answers to the above questions are possible by analysing specific cases of media innovations. The determinants of the culture of innovative prosumption are identified by an analysis of the everyday life practices of new media users. The innovative use of new media and cases of innovative solutions, in which media play a key role, are analysed. The context of increased user expectations towards innovation and active participation is specified. This enabled the importance of media prosumption innovation to be determined.

Keywords:

new media, mediatisation, innovation, everyday life, prosumption

Download files

PDF (Język Polski)

Citation rules

Kopecka-Piech, K. (2019). New Media as Creator of Innovation Culture. Media - Culture - Social Communication, 3(12), 57–71. https://doi.org/10.31648/mkks.3053

Cited by / Share

References

Alarma Sismos, [online] <https://twitter.com/alarmasismos>, dostęp: 26.01.2015.
Certeau M. de, The Practice of Everyday Life. “Making Do”: Uses and Tactics”, w: Practicing History: New Directions in Historical Writing after the Linguistic Turn, red. G.M. Spiegel, New Jork–London 2004, s. 217–227.
Chakravarthy J., Finding Meaning in Resting Heart Rate – Heart Health Series, [online] <https://jawbone.com/blog/finding-meaning-resting-heart-rate-heart-health-series/>, dostęp: 26.01.2015.
Chesbrough H.W., Open Innovation: The New Imperative of Creating and Profiting from Technology, Boston 2003.
Drucker P.F., Innowacja i przedsiębiorczość. Praktyka i zasady, tłum. A. Ehrlich, Warszawa 1992.
Fromm J., Butler Ch., Brands Know Connection with Millennials Requires Innovation, [online]<http://www.psfk.com/2015/02/apple-amazon-innovation-millennial-consumers.html>, dostęp:26.01.2015.
Goorwich S., Pizza Hut’s ‘Blockbuster Box’ Doubles as a Movie Projector, [online] <http://metro.co.uk/2015/06/09/pizza-huts-blockbuster-box-doubles-as-a-movie-projector-5236961/#ixzz4M1n3VUOS>, dostęp: 1.10.2016.
Hatalska N., Poza systemem. Odcinek 2. OnOff, [online] <http://hatalska.com/2015/03/26/poza-systemem-2-odcinek-onoff/>, dostęp: 26.01.2015.
Hepp A., Cultures of Mediatization, tłum. K. Tribe, Cambridge 2013.
Hepp A., Researching ‘Mediatized Worlds’: Non-Media-Centric Media and Communication Research as a Challenge, w: Media and Communication Studies, Interventions and Intersections: The Intellectual Work of the 2010 ECREA European Media and Communication Doctoral Summer School, red. N. Carpentier, I. Tomanić Trivundža, Tartu 2010, s. 37–48.
Hippel E. von, Democratizing Innovation, London 2005.
James P., Magee L., Scerri A., Steger M.B., Urban Sustainability in Theory and Practice: Circles of Sustainability, London 2015.
Jawbone, Whistle Activity Monitor for Dogs, [online] <https://jawbone.com/marketplace/product/whistle?utm_source=Whistle&utm_medium=Blog&utm_campaign=Marketplace>, dostęp:26.01.2015.
Kickbee, [online] <https://twitter.com/kickbee>, dostęp: 26.01.2015.
Kits, [online] <http://www.botanicalls.com/kits/>, dostęp: 26.01.2015.
Kopecka-Piech K., Drony jako narzędzia mediatyzacji i saturacji medialnej, w: Czego pragną drony? Od wizualnych atrakcji do spojrzenia władzy, red. R. Nahirny, M. Zamorska, A. Kill [w druku].
Kopecka-Piech K., How Is the Culture of New Media Innovation Emerging [wystąpienie konferencyjne], ECREA Central and East European Communication and Media Conference, 14 czerwca 2014, Wrocław.
Kopecka-Piech K., Prosumpcja, produkcja przez użycie (produsage), praca przez zabawę (playbour). Zmiana relacji nadawczo-odbiorczych w Kulturze 2.0, w: Postęp techniczny a język i literatura, red. B. Walczak, A. Niekrewicz, J. Żurawska-Chaszczewska, Gorzów Wielkopolski 2014, s. 103–111.

Kopecka-Piech K., Typologie innowacji medialnych, „Zarządzanie w Kulturze” 2013, nr 4, s. 361–372.
Krotz F., Mediatization: A Concept with Which to Grasp Media and Societal Change, w: Mediatization: Concept, Changes, Consequences, red. K. Lundby, New York 2009, s. 19–38.
Leadbeater Ch., Miller P., The Pro-Am Revolution: How Enthusiasts are Changing Our Society and Economy, London 2004.
Lessig L., Wolna kultura, tłum. P. Białokozowicz i in., Warszawa 2005.
Lindtner S., Hackerspaces and the Internet of Things in China: How Makers Are Reinventing Industrial Production, Innovation, and the Self, „China Information” 2014, nr 28, s. 145–167.
Media and Communication Studies, Interventions and Intersections: The Intellectual Work of the 2010 ECREA European Media and Communication Doctoral Summer School, red. N. Carpentier, I. Tomanić Trivundža, Tartu 2010.
Mediatization: Concept, Changes, Consequences, red. K. Lundby, New York 2009.
Nudd T., Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads, [online] <http://www.adweek.com/adfreak/anti-littering-campaign-uses-dna-identify-litterbugsand-put-their-faces-ads-164338>, dostęp: 26.01.2015.
Personal Xively, Tokyo Hackerspace Geiger Counter, [online] <https://personal.xively.com/feeds/21289>, dostęp: 26.01.2015.
Postęp techniczny a język i literatura, red. B. Walczak, A. Niekrewicz, J. Żurawska-Chaszczewska, Gorzów Wielkopolski 2014.
Practicing History: New Directions in Historical Writing after the Linguistic Turn, red. G.M. Spiegel, New Jork–London 2004.
RFID Pet Feeder, [online] <http://www.instructables.com/id/RFID-pet-feeder/>, dostęp: 26.01.2015.
Robertson T., The Process of Innovation and the Diffusion of Innovation, „Journal of Marketing” 1967, vol. 31, nr 1, s. 14–19.
Rogers E., Diffusion of Innovation, New York 1995.
TED, Massimo Banzi: How Arduino Is Open-Sourcing Imagination, [online] <https://www.youtube.com/watch?v=UoBUXOOdLXY>, dostęp: 26.01.2015.
Toffler A., Trzecia fala, tłum. E. Woydyłło, Warszawa 1997.
WebUrbanist, Bio-Wearables: Tech Tattoos Put Working Circuits on Your Skin, [online] <http://weburbanist.com/2015/11/29/bio-wearables-tech-tattoos-put-working-circuits-on-your-skin/>,dostęp: 26.01.2015. Google Scholar

Katarzyna Kopecka-Piech

Affiliation:

Wydział Nauk o Sporcie Akademia Wychowania Fizycznego we Wrocławiu Poland

Bio Statement (e.g., department and rank)

dr nauk humanistycznych, medioznawczyni, pracownik Zakładu Komunikacji Społecznej i Mediów Akademii Wychowania Fizycznego we Wrocławiu. Prowadzi badania nad nowymi mediami. Interesuje się problematyką transformacji medialnej, mediatyzacji, innowacyjności. Autorka m.in. monografii: Media Convergence Strategies. Polish Examples (Wrocław 2011) oraz Leksykon konwergencji mediów (Kraków 2015).