Image media topics in the mass media of the Republic of Kazakhstan

Tatyana Shevyakova

doi:10.31648/mkks.7227

Published: 2022-08-031

No. 18 (2022)

Image media topics in the mass media of the Republic of Kazakhstan

Tatyana Shevyakova

Media - Culture - Social Communication

Section: Articles

https://doi.org/10.31648/mkks.7227

Abstract

This article aims to analyse and discuss the main image media topics in the media of the Republic of Kazakhstan since such materials largely determine the media landscape of Kazakhstan and are positioning the country in the international information space. The analytical-synthetic method is the methodological basis for the research. Additional methods were also used: comparative and inductive-deductive methods, synthesis, generalization, interpretation, analysis of scientific literature, journalistic and scientific articles, as well as content analysis and elements of meta-analysis. The author focuses on the fact that image media topics should be distinguished from media topics aimed at the formation of national identity. At the same time, it is emphasized that under certain conditions, almost any media topic can become an image and affects the country’s image in both positive and negative aspects. These issues are considered in the context of the strengthening of globalization processes.

Keywords:

image, image media topic, media text, national identity, information space

Download files

pdf

Citation rules

Shevyakova, T. (2022). Image media topics in the mass media of the Republic of Kazakhstan . Media - Culture - Social Communication, (18). https://doi.org/10.31648/mkks.7227

Cited by / Share

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

References

“Azattyq” (24.12.2020). Prosto nuzhna politicheskaya volya. Pochemu v Kazakhstane ne rabotayet ni odna strategiya borby s korruptsiey We need political will. Why not one anti-corruption strategy works in Kazakhstan, [online]. Access: https://rus.azattyq.org/a/anti-corruption-strategies-in-kazakhstan/31015235.html 10.10.2021.
Google Scholar

“Azattyq” (13.01.2022). Nuzhno uhodit’ vovremya. Razrushennaya reputatsiya Nazarbayeva, shansy Tokayeva i “lovushka” dlya avtokrata It is necessary to leave on time. Destroyed reputation« of Nazarbayev, Tokayev’s chances and “trap” for autocrat, [online]. Access: https://rus.azattyq.org/z/360/2022/1/13 15.01.2022.
Google Scholar

“Azattyq” (12.01.2022). Gde Nazarbayevy? V poiskah eks-prezidenta i chlenov yego semyi Where are the Nazarbaevs? In search of the ex-president and members of his family, [online]. Access: https://rus.azattyq.org/z/360/2022/1/12 15.01.2022.
Crossref
Google Scholar

Barich, Howard and Kotler, Philip (1991). A framework for marketing image management. Sloan Management Review, 32, 94–104.
Google Scholar

Bell, Allan (1991). The Language of News Media. Oxford: Blackwell.
Google Scholar

Bell, Allan (1996). Approaches to Media Discourse. London: Blackwell.
Google Scholar

Buhmann, Alexander and Ingenhoff, Diana (2015). Advancing the country image construct from a public relations perspective. From model to measurement. Journal of Communication Management, 19(1), 62–80.
Crossref
Google Scholar

Dijk, Teun Andrianus van (1988). News Analysis: Case Studies of international and National News in the Press (Routledge Communication Series). New York, London.
Google Scholar

Dijk, Teun Andrianus van (1989). Yazyk. Poznaniye. Kommunikatsiya Language. Cognition. Communication. Moscow: Progress.
Google Scholar

Dinnie, Keith (2008). Nation branding: concepts, issues, practice. Oxford: Butterworth-Heinemann.
Google Scholar

Dobrosklonskaya, T.G. (2000). Voprosy izucheniya mediatekstov Some aspects of media texts’ analysis. Moscow: MGU.
Google Scholar

Dobrosklonskaya, T.G. (2008). Yazyk sredstv massovoy informatsii Language of the media. Moscow: KDU.
Google Scholar

“Express-K” (06.07.2021). On mnye ochen ponravilsya – rezhissyor Oliver Stoun o Nursultane Nazarbayeve I really liked him – filmmaker Oliver Stone about Nursultan Nazarbayev. [online]. Access: https://exk.kz/news/100067/on-mnie-ochien-ponravilsia-----riezhissier-olivier-stoun-o-nursultanie-nazarbaievie 12.08.2021.
Google Scholar

Fairclough, Norman (1989). Language and Power. London: Longman.
Google Scholar

Fairclough, Norman (1995). Media Discourse. London: Edward Arnold.
Google Scholar

Fan, Ying (2009). Branding the Nation: Towards a Better Understanding. London: Brunnel University Uxbridge.
Google Scholar

Fowler, Roger (1991). Language in the News: Discourse and Ideology in the Press. London: Routledge.
Google Scholar

“Kazakhstanskaya Pravda” (12.10.2021). Chem zaymyotsya Sovet mudretsov SBMDA, glavoy kotorogo mozhet stat Nursultan Nazarbayev What the CICBMA Council of Wise Men will do, which Nursultan Nazarbayev may become the head of. [online]. Access: https://www.kazpravda.kz/news/politika/chem-zaimetsya-sovet-mudretsov-svmda-glavoi-kotorogo-mozhet-stat-nursultan-nazarbaev 10.10.2021.
Google Scholar

KazInform (23.09.2021). Byvshego vitse-ministra finansov Kazakhstana osudili na 4 goda za vzyatku Former Vice-Minister of Finance of Kazakhstan convicted of bribery for four years. [online]. Access: https://www.inform.kz/ru/archive/1?date=23.09.2021 24.02.2022.
Google Scholar

KazInform (22.09.2021). Vneshniy analiz korruptsionnyh riskov v gosorganah provodyat v Nur-Sutane External analysis of corruption risks in government agencies is carried out in Nur-Sultan. [online]. Access: https://www.inform.kz/ru/archive?date=22.02.2022 24.02.2022.
Google Scholar

KazInform (27.09.2021). Pochti 80 del za tri s polovinoy goda nanpravleno v sudy po faktam korruptsii v sfere ekologii Almost 80 cases in three and a half years were sent to courts on the facts of corruption in the ecology field. [online]. Access: https://www.inform.kz/ru/archive?date=27.09.2021 24.02.2022.
Google Scholar

KazInform (24.09.2021). Predprinimateli zhaluyutsya na deystviya nalogovyh organov v Nur-Sutane Entrepreneurs complain against tax administration actions in Nur-Sultan. [online]. Access: https://www.inform.kz/ru/archive?date=24.09.2021 24.02.2022.
Google Scholar

KazInform (2021). [online]. Access: https://www.inform.kz/ru/korrupciya_t121 22.10.2021.
Google Scholar

KazInform (30.11.2016). Obzor: Yedinstvo mnogonatsionalnogo Karagandinskogo kraya - osnova dostizheniy i progressa Overview: The unity of the multinational Karaganda region is the basis of achievements and progress. [online]. Access: https://www.inform.kz/ru/obzor-edinstvo-mnogonacional-nogo-karagandinskogo-kraya-osnova-dostizheniy-i-progressa_a2975077 20.10.2021.
Google Scholar

KazInform (29.04.2019). Nursultan Nazarbayev prizval vospityvat v molodyozhi terpimost i tolerantnost Nursultan Nazarbayev called to raise forbearance and tolerance among young people. [online]. Access: https://lenta.inform.kz/ru/nursultan-nazarbaev-prizval-vospityvat-v-molodezhi-terpimost-i-tolerantnost_a3521845 20.10.2021.
Google Scholar

KazInform (26.04.2021). Fotovystavku ko Dnyu yedinstva naroda Kazakhstana organizovali v biblioteke Almaty Photo exhibition dedicated to the Day of the Kazakhstan Peoples Unity was organized in the Almaty library. [online]. Access: https://www.inform.kz/ru/fotovystavku-ko-dnyu-edinstva-naroda-kazahstana-organizovali-v-biblioteke-almaty_a3781100 20.10.2021.
Google Scholar

KazInform (01.09.2021). Svetlana Kim: Yedinstvo naroda Kazakhstana – klyuchevoye slovo v Poslanii Prezidenta Svetlana Kim: The unity of the Kazakhstan people is the key word in the President’s Address. [online]. Access: https://www.inform.kz/ru/svetlana-kim-edinstvo-naroda-kazahstana-klyuchevoe-slovo-v-poslanii-prezidenta_a3831083 20.10.2021.
Google Scholar

KazInform (15.10.2021). Opyt Kazakhstana v preduprezhdenii mezhetnicheskih konfliktov unikalen i vostrebovan – ekspert Kazakhstan’s experience in preventing interethnic conflicts is unique and demanded – expert. [online]. Access: https://www.inform.kz/ru/opyt-kazahstana-v-preduprezhdenii-mezhetnicheskih-konfliktov-unikalen-i-vostrebovan-ekspert_a3849286 20.10.2021.
Google Scholar

KazTAG (12.01.2022). Otozvan pozvolyavshiy OAE privatizirovat’ dve GES dokument – proyekt svyazyvali s Nazarbayevym The document that allowed the UAE to privatize two hydroelectric power stations was withdrawn – the project was associated with Nazarbayev. [online]. Access: https://kaztag.kz/ru/news/otozvan-pozvolyavshiy-oae-privatizirovat-dve-ges-dokument-proekt-svyazyvali-s-nazarbaevym 15.01.2022.
Google Scholar

“Khabar” (29.09.2021). [online]. Access: www.khabar.kz 30.09.2021.
Google Scholar

Kontseptsiya kulturnoy politiki Respubliki Kazakhstan (2014). TheConcept of Cultural Policy in the Republic of Kazakhstan. [online]. Access: https://online.zakon.kz/Document/?doc_id=31652612#pos=11;-50 30.09.2021.
Google Scholar

Kunczik, Michael (2001). Globalization: News media, images of nations and the flow of international capital with special reference to the role of rating agencies. AP (Februar 2001). Hamburg: Deutsches Übersee-Institut.
Google Scholar

Kunczik, Michael (2003). Transnational public relations by foreign governments. In: K. Sriramesh and D. Vercic (eds). Global Public Relations Handbook: Theory, Research and Practice. New York: Routledge, 399–424.
Google Scholar

Montgomery, Martin (1990). Meanings and the Media: Studies in the discourse analysis of media texts. Glasgow: University of Strathclyde.
Google Scholar

Montgomery, Martin (1992). Introduction to Language and Society. London: OUP.
Google Scholar

Montgomery, Martin (1996). The Media. London: British Council.
Google Scholar

Nazarbayev, Nursultan A. (2007). Strategiya “Kazakhstan – 2030” na Novom etape razvitiya Kazakhstana. 30 vazhneyshyh napravleniy nashey vnutrenney i vneshey politiki. Poslaniye Prezidenta Respubliki Kazakhstan narodu Kazakhstana Strategy “Kazakhstan – 2030” on the new stage of the Kazakhstan development. 30 most important directions of our domestic and foreign policy: The President of the Republic of Kazakhstan Message to the people of Kazakhstan. Kazakhstanskaya Pravda, March 1, 2007.
Google Scholar

NUR.KZ (08.09.2021). Nazarbayev obratilsya k uchastnikam plenarnogo zasedaniya OON (video) Nazarbayev welcomed participants to the plenary session of the UN General Assembly (video). [online]. Access: https://www.nur.kz/politics/universe/1931119-nazarbaev-obratilsya-k-uchastnikam-plenarnogo-zasedaniya-generalnoy-assamblei-oon/) 30.09.2021.
Google Scholar

Official website of the First President of the Republic of Kazakhstan – Elbasy Nursultan Nazarbayev. [online]. Access: https://elbasy.kz/ru/nursultan-nazarbaev 15.10.2021.
Google Scholar

Pocheptsov, G.G. (2001). Pablik rileyshnz dlya professionalov Public relations for professionals. Kiev: Wakler.
Google Scholar

Pupkova, A. (2015). Mezhdunarodnyi imidzh strany: teoreticheskiye aspekty International image of the country: theoretical aspects. Informatsionno-analiticheskiy zhurnal “Politicheskoye obrazovaniye” Information and analytical journal “Political Education”, 22.04.2015, [online]. Access: http://lawinrussia.ru/content/mezhdunarodnyy-imidzh-strany-teoreticheskie-aspekty 10.10.2021.
Google Scholar

“Qazaq TV” (2021). About us. [online]. Access: https://qazaqtv.com/en/about-channel 10.10.2021.
Google Scholar

Rusciano, Frank (2003). The construction of national identity. A 23-nation study. Political Research Quarterly, 56, 361–366.
Crossref
Google Scholar

Rusciano, Frank, Fiske-Rusciano Roberta and Wang, Minmin (1997). The impact of “world opinion” on national identity. International Journal of Press. Politics, 2, 71–92.
Crossref
Google Scholar

Semenenko, I.S. (2008). Obrazy i imidzhi v diskurse natsionalnoy identichnosti Pictures and images in the discourse of national identity. Polis. Politicheskiye issledovaniya Policy. Political studies, 5, 7–15.
Google Scholar

Smith, Anthony David (1991). National Identity. Reno: University of Nevada Press.
Google Scholar

“Tengrinews” (31.03.2021). Nazarbayev obratilsya s predlozheniyem k turkskim stranam Nazarbayev made a proposal to the Turkic countries. [online]. Access: https://tengrinews.kz/kazakhstan_news/nazarbaev-obratilsya-s-predlojeniem-k-tyurkskim-stranam-433196/) 30.09.2021.
Google Scholar

Zasurskiy, Ya.N. (2007). Media tekst v kontekste konvergentsii Media text in the context of convergence. Yazyk sovremennoy zhurnalistiki. Sbornik statey The language of modern journalism. Collection of articles, Moscow: Flinta, Nauka.
Google Scholar