METHODS FOR DETERMINATION OF INTERNET MEDIA FUNDING MODELS BY OBSERVING ITS CONTENT

Artem ZAKHARCHENKO; VOLODYMYR MALYNKA

doi:10.31648/cetl.2302

Veröffentlicht am: 2016-06-301

Bd. 10 Nr. 2 (2016)

METHODS FOR DETERMINATION OF INTERNET MEDIA FUNDING MODELS BY OBSERVING ITS CONTENT

Artem ZAKHARCHENKO , VOLODYMYR MALYNKA

Civitas et Lex

Rubrik: Soziale Kommunikations- und Medienwissenschaften

https://doi.org/10.31648/cetl.2302

Abstract

Content of any media resource is closely related to goals the media aimed to reach as well
as to its funding model. Nevertheless, peculiarities of this relationship had not been described
in scientific literature before, especially in the context of Ukrainian informational share of the
Internet. Our goal is to indicate and describe these peculiarities, and, on that basis, to form methods
of determination of a funding model for a certain Ukrainian Internet media. We discovered that
the interdependence between a funding model and its content primarily consists of its orientation
towards financial attractiveness. If there is no such an aim, there can be dysfunction resulting in
subsidization. Determination of these subsidies’ origin is usually quite easy, because the stateowned,
grant based and crowdfunding media do not tend to hide their funding sources and only
sponsor’s subsidies are usually kept secret.

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ZAKHARCHENKO, A., & MALYNKA, V. (2016). METHODS FOR DETERMINATION OF INTERNET MEDIA FUNDING MODELS BY OBSERVING ITS CONTENT. Civitas Et Lex, 10(2), 7–19. https://doi.org/10.31648/cetl.2302

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Artem ZAKHARCHENKO

Institution:

Institute of Journalism, Taras Shevchenko National University of Kyiv Ukraine

VOLODYMYR MALYNKA

Institution:

Institute of Journalism, Taras Shevchenko National University of Kyiv Ukraine