EVALUATING THE SOCIAL IMPACT OF INTERNET MEDIA NEWS

Artem Zakharchenko

doi:10.31648/cetl.2466

Published: 2017-09-291

Vol. 15 No. 3 (2017)

EVALUATING THE SOCIAL IMPACT OF INTERNET MEDIA NEWS

Artem Zakharchenko

Civitas et Lex

Section: Social Communication and Media

https://doi.org/10.31648/cetl.2466

Abstract

The goal of the research is to develop a method for measuring topical social information
impact on active people through monitoring the dynamics of social networks users interaction. We
introduced the concept of interactive potential which can be determined through dynamics curve
analysis in order to interact with information. Regular measuring of news’ interactive potential
allows tracing the dynamics of social interest in some topics. We used the method to analyze trending
topics in Ukrainian media and to describe the dynamics of people’s concern with political life and
their readiness for public protests.

Keywords:

Interactive potential, information spreading, information impact, social networks, online media

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Zakharchenko, A. (2017). EVALUATING THE SOCIAL IMPACT OF INTERNET MEDIA NEWS. Civitas Et Lex, 15(3), 7–21. https://doi.org/10.31648/cetl.2466

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