How do Poles binge-watch?
Binge-watching before and during the pandemic - a representative study
Anna Jupowicz-Ginalska
Uniwersytet WarszawskiMałgorzata Kisilowska-Szurmińska
Uniwersytet Warszawskihttps://orcid.org/0000-0001-5733-5424
Łukasz Szurmiński
Uniwersytet Warszawskihttps://orcid.org/0000-0002-2918-6502
Abstract
Binge-watching is a relatively new form of consuming media content, which has found
a permanent place in the set of viewers’ media consumption behaviours. The aim of this
project was to identify the scale and diversity of binge-watching among Polish Internet
users. The study was conducted using the quantitative method (CAWI) on a representative
group of Polish Internet users in two cycles – in 2020 and 2021. The respondents were
asked, for example, whether they binge-watched, and if they did, what they watched
and whether the pandemic had an impact on their behaviour as viewers. The results
indicate the scale of binge-watching, the preferred types of content and the potential
impact of the pandemic on the behaviour under study. Thus, the first full, representative
picture of binge-watching among Polish Internet users was obtained.
Keywords:
media audience studies, representative sample - Poland, binge watching, media consumption, media consumer surveyReferences
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