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    Published: 2024-07-021
    No. 20 (2024)

    How do Poles binge-watch?

    Anna Jupowicz-Ginalska , Małgorzata Kisilowska-Szurmińska , Łukasz Szurmiński
    Media - Culture - Social Communication
    Section: Articles
    https://doi.org/10.31648/mcsc.8878

    Binge-watching before and during the pandemic - a representative study

    Abstract

    Binge-watching is a relatively new form of consuming media content, which has found
    a permanent place in the set of viewers’ media consumption behaviours. The aim of this
    project was to identify the scale and diversity of binge-watching among Polish Internet
    users. The study was conducted using the quantitative method (CAWI) on a representative
    group of Polish Internet users in two cycles – in 2020 and 2021. The respondents were
    asked, for example, whether they binge-watched, and if they did, what they watched
    and whether the pandemic had an impact on their behaviour as viewers. The results
    indicate the scale of binge-watching, the preferred types of content and the potential
    impact of the pandemic on the behaviour under study. Thus, the first full, representative
    picture of binge-watching among Polish Internet users was obtained.

     

    Keywords:

    media audience studies, representative sample - Poland, binge watching, media consumption, media consumer survey

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    Jupowicz-Ginalska, A., Kisilowska-Szurmińska, M., & Szurmiński, Łukasz. (2024). How do Poles binge-watch? : Binge-watching before and during the pandemic - a representative study. Media - Culture - Social Communication, (20). https://doi.org/10.31648/mcsc.8878

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