Prasa informacyjna w ekosystemie nowych mediów

Irena Wolska-Zogata

doi:10.31648/mkks.3270

Published: 2019-03-051

Vol. 3 No. 14 (2018)

Information Press in the New Media Ecosystem

Irena Wolska-Zogata

Media - Culture - Social Communication

Section: Articles

https://doi.org/10.31648/mkks.3270

Abstract

The traditional role of the newspaper publishers was to mediate between the content producers, information users, advertisers and other concerned interest groups. Meanwhile, over the last two decades, there has been a significant change in the media ecosystem. The (r)evolution has influenced gatekeepers, producers and consumers. The increasing significance of new technologies and the consequent decline of newspaper readership has led publishers to the introduction of the digital offer – most commonly free of charge – firstly on desktop computers and then also on mobile devices. It did not result in an increase in the range of users, which has consequently led to a further loss of advertising market share and income. Currently, publishers are losing not only their incomes but also their influence on the shaping of the public opinion. It is the providers of new technologies who now have influence on the public access as well as on the shape and quality of journalism.

Keywords:

news press, journalism, social media

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Citation rules

Wolska-Zogata, I. (2019). Information Press in the New Media Ecosystem. Media - Culture - Social Communication, 3(14), 27–40. https://doi.org/10.31648/mkks.3270

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Irena Wolska-Zogata

https://orcid.org/0000-0001-7896-5935

Affiliation:

Instytut Socjologii Uniwersytet Wrocławski Poland

Bio Statement (e.g., department and rank)

dr, adiunkt w Instytucie Socjologii Uniwersytetu Wrocławskiego. Z wykształcenia socjolog, zainteresowania naukowe kieruje w stronę komunikacji społecznej, mediów i dziennikarstwa.