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    Published: 2021-01-051
    Vol. 1 No. 16 (2020)

    “A Little Bit Different – Look at Us”: Social Campaign and Overcoming Barriers

    Celina Kamecka-Antczak
    Media - Culture - Social Communication
    Section: Articles
    https://doi.org/10.31648/mkks.6281

    Abstract

    In this article spots of the social campaign “A Little Bit Different – Look at Us” is analysed. The goal of the campaign is to overcome social barriers related to intellectual disability. Given the scale of popularity, it enjoyed considerable success. The author of the article attempted to answer a question, whether the goal has been achieved through the form and content of the message. Whether the success of the phase of overcoming, the taming of disability, will allow us to overcome social barriers to inclusion and to adopt a disability culture as equivalent to the dominant culture.

    Keywords:

    intellectual disability, normalization, social barriers, disability culture, integration, inclusion, social campaigns

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    Citation rules

    Kamecka-Antczak, C. (2021). “A Little Bit Different – Look at Us”: Social Campaign and Overcoming Barriers. Media - Culture - Social Communication, 1(16), 21–29. https://doi.org/10.31648/mkks.6281

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