https://doi.org/10.31648/cetl.1918
Newspaper, radio and television editorial teams now run their accounts on social networking
websites. They are, without a doubt, one of many ways of promotion for the journalists and
their materials. The author of the article took into comparison one month’s worth of activity of
a journalist Krzysztof Skórzyński in social media on two platforms: Twitter and Facebook and chose
October 2013 as the time the analysis was undertaken. The process of comparing the gathered
material was an attempt to demonstrate which medium was used more frequently by Krzysztof
Skórzyński. In addition, by comparing the statements on both websites the relationship in the
subjects of the published materials could also be noticed. During the time the research took place
Krzysztof Skórzyński served his duty hours in the Fakty news desk for 18 days. It means that he
was responsible for the preparation of 18 news items broadcast on TVN in the main news coverage
programme. By dint of the recordings gathered by the author of the article it can be observed which
news item had been prepared by the journalist on a given day and to what degree it correlated with
Skórzyński’s entries on his social media profi les.
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