Pubblicato il: 2016-12-291

KRYTERIA EFEKTYWNOŚCI WSPÓŁCZESNEGO UKRAIŃSKIEGO SEKTORA WYDAWNICZEGO JAKO PODMIOTU KOMUNIKACJI SPOŁECZNEJ

Iryna Kuzmuk
Civitas et Lex
Sezione: Comunicazione e studi sui media
https://doi.org/10.31648/cetl.2338

Abstract

The article is devoted to the efficiency of modern Ukrainian publishing in the context
of social communication activities and determine the possibility of publishing as an active
participant in communication and range of problems that hinder its effectiveness. The new look
on social communication system discovers a meaningful role of publishing as social institute.
The research is focusing on the criteria of book market statistics (knowing the audience), business
effectiveness, mission and aims of publishing house, usage of proper media and involving professional
communicators. Described significance of social communication is not based on commercial feedback,
but on the social benefits. Although the financial indexes are not diminished: the main points
of publisher’s income are outlined. The results of study show the great communication potential
of all types of publishing that should be brought to life.

Regole di citazione

Kuzmuk, I. (2016). KRYTERIA EFEKTYWNOŚCI WSPÓŁCZESNEGO UKRAIŃSKIEGO SEKTORA WYDAWNICZEGO JAKO PODMIOTU KOMUNIKACJI SPOŁECZNEJ. Civitas Et Lex, 12(4), 7–19. https://doi.org/10.31648/cetl.2338

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