ALL THE POWER IN THE HANDS OF READERS? THE NEGOTIATION OF AUTHOR AND READER ROLES BASED ON EXAMPLES IN THE BLOGOSPHERE

Marta WIĘCKIEWICZ-ARCHACKA

doi:10.31648/cetl.2310

Опубликовано: 2016-09-301

Том 11 № 3 (2016)

ALL THE POWER IN THE HANDS OF READERS? THE NEGOTIATION OF AUTHOR AND READER ROLES BASED ON EXAMPLES IN THE BLOGOSPHERE

Marta WIĘCKIEWICZ-ARCHACKA

Civitas et Lex

Раздел: Социальные коммуникации и медиа-науки

https://doi.org/10.31648/cetl.2310

Аннотация

This paper concerns the process of negotiating author and reader roles in the blogosphere.
The starting point of this article is the theory of Roland Barthes that the death of the author is
necessary for the birth of the reader. This idea notably responds to changing relations between the
author and the reader in the new media era. The example of the blogosphere allows us to see that
the roles of the author and the reader are not pre-defined and the field of their “laws” is negotiated
(two models of negotiations are described in this paper). In the blogosphere, which is an example of
participatory culture, knocking the author off his pedestal does not result in the reader replacing
the author, as R. Barthes would like. On the empty pedestal, after dumping the author, the reader
does not appear – but communication does.

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WIĘCKIEWICZ-ARCHACKA, M. (2016). ALL THE POWER IN THE HANDS OF READERS? THE NEGOTIATION OF AUTHOR AND READER ROLES BASED ON EXAMPLES IN THE BLOGOSPHERE. Civitas Et Lex, 11(3), 15–26. https://doi.org/10.31648/cetl.2310

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