Proper names in Magda Gessler’s Kitchen Revolutions: Their functioning, motivation, naming practice

Adam Siwiec

Uniwersytet Marii Curie-Skłodowskiej w Lublinie


The study is concerned with names of restaurants and other eateries, considered to be
important elements of the media text, contributing to the understanding of that type
of text. They include primarily nomenclature that makes up the linguistic landscape
of the TV show Kitchen Revolutions, influencing the linguistic portrayal of reality and
the dramatic narrative of the story which is told in the show. They are often replaced
with novel names made up by the show host, Magda Gessler, which allow the restaurants to begin a new life on the market. It is those names that undergo special scrutiny
in the study, in their semantic-motivational aspect and functional-pragmatic function
(i.e. promotional goals), as elements of the titular “revolutions” and components
of a successful business enterprise. The collected data show that we are dealing here
with several possibilities, both at the formal level and with regard to the use of particular
content. The naming practices presented in the show reveal a dominant pattern of naming,
motivated by convention, which is based on the concept of a given place, with its services
and products. In line with the culturally and socially dominant view of a given restaurant,
the majority of naming acts performed in the show result in names of “things to eat” which
point to what can be found on the menu.


names of restaurants and other eateries, semantic motivation, naming practice, market-oriented nomenclature and advertising

Gałkowski A. (2008): Chrematonimy w funkcji kulturowo-użytkowej. Onomastyczne studium porównawcze na materiale polskim, włoskim, francuskim. Łódź.   Google Scholar

Gałkowski A. (2014): Motywacja w procesie tworzenia chrematonimii marketingowej. „Poznańskie Spotkania Językoznawcze” XXVII: Przestrzenie językoznawstwa. Prace dedykowane Profesor Irenie Sarnowskiej-Giefing. Red. M. Graf, s. 63–72.   Google Scholar

Grębowiec J. (2013): Mówić i działać. Wykłady z pragmatyki językowej. Wrocław.   Google Scholar

Jachnis A., Terelak J. F. (1998): Psychologia konsumenta i reklamy. Bydgoszcz.   Google Scholar

Korolko M. (1990): Sztuka retoryki. Przewodnik encyklopedyczny. Warszawa.   Google Scholar

Naruszewicz A. (2000): Nazwy własne w reklamie. [W:] Onomastyka polska a nowe kierunki językoznawcze. Red. M. Czachorowska i Ł. M. Szewczyk. Bydgoszcz, s. 235–243.   Google Scholar

Nowakowska A. (2011): Chrematonimiczny potencjał frazeologii. [W:] Chrematonimia jako fenomen współczesności. Red. M. Biolik i J. Duma. Olsztyn, s. 339–346.   Google Scholar

Rutkowski M. (2003): Nazwy na sprzedaż. O nazewnictwie na usługach marketingu. „Onomastica” XLVIII, s. 239–254.   Google Scholar

Uniwersalny słownik języka polskiego PWN. (2006). Red. S. Dubisz. T. I–IV. Warszawa. (US)   Google Scholar

Janiszewski B., Rigamonti M. (2012): Ranking najbardziej ogłupiających programów: Rozenek, Wojewódzki, Gessler, Lis, , dostęp: 17.08.2019.   Google Scholar

Masłowska D. (2016): Jak przejąć kontrolę nad światem, nie wychodząc z domu (13), , dostęp: 17.08.2019.   Google Scholar

Socha J. (2012): Sam nie wiem: Mamy to!, , dostęp: 17.08.2019.   Google Scholar

Wadowski M. (2016): Awantura po „Kuchennych Rewolucjach” w Kielcach. Nazwa lokalu z błędem, , dostęp: 17.08.2019.   Google Scholar

Wikipedia, , dostęp: 17.08.2019.   Google Scholar


Cited by

Siwiec, A. (2020). Proper names in Magda Gessler’s Kitchen Revolutions: Their functioning, motivation, naming practice. Papers in Linguistics, 22(3), 211–228.

Adam Siwiec 
Uniwersytet Marii Curie-Skłodowskiej w Lublinie


Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Access to the electronic edition of the journal is open (open access). It does not require any fees, logging in or providing personal data. Every person, regardless of race, gender, sexual orientation, ethnic origin, nationality, faith or political opinion, may read articles published in "Prace Językoznawcze", download versions of texts in PDF file format, identical to the printed version, and submit for publication texts of their authorship, concerning linguistic issues and meeting editorial substantive and editorial requirements and academic ethical standards binding in science.

Authors of texts may place PDF files with their texts or the entire issue of a journal on scientific Internet portals, indicating the source of the text. The number of PDF files to be used is unlimited. It is forbidden to use the texts commercially or to derive material benefits from them. The Editorial Board has the right to publish the received texts in printed and electronic editions and to disseminate their entirety as well as abstracts and keywords on the website of the journal, the publishing platform of the University of Warmia and Mazury, in printed editions and in Internet scientific databases.