Media aesthetic environment of image formation
Abstract
This paper is devoted to the “nature of image” in the new media environment. The author re-conceptualizes the image as a basis of textual, visual and audial culture. Two factors of this revision are explained: (1) the facilitation of the complex creation and consumption of communicative unities, or artifacts (complexes of video, audio, texts and other forms), (2) the ability to capture a massive interest for new forms of imagery in social networks and the internet (a research evidence of this interest). The theory of the image, presented in the writings of Jean-Luc Nancy, is applied to the actual facts of communicative exchange allowing to identify some new directions for the development of media aesthetic phenomena. The main empirical material of the article is the growing mass interest in video and audio clips, such as #oddlysatisfying and ASMR. The author uses this material to confirm Nancy’s idea on the concentration of image formation in an “invisible” zone (beyond the representation of the object itself: the image is interlined, it is between sounds, it is behind pictures).
Keywords:
media aesthetics image imagery bodyness “oddly satisfying” ASMR haptic cultureReferences
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Bergson, H. (1998/1911), Creative Evolution. New York.
Böhme, G. (2016), Ästhetischer Kapitalismus. Berlin.
Faramarzi, S. (2018), The odd psychology behind oddly satisfying slime videos. In: Wired. https://www.wired.co.uk/article/oddly-satisfying-videos-explained-psychology-youtube [access 15 VI 2019].
Gershenzon, M. (1908), Severnaya lyubov’ A. S. Pushkina [The Northern Pushkin’s Love]. In: Vestnik Yevropy. I, 275-302.
Groys, B. (2008), From Image to Image File – and Back: Art in the Age of Digitalization. In: Groys, B. Art Power. Cambridge MA, 83-92.
Gumbrecht, H. U. (2004), Production of Presence. What Meaning Cannot Convey. Stanford, CA.
Hansen, M. (2000), Embodying technesis : Technology beyond writing. Ann Arbor.
Heidegger, M. (1977), The Question concerning Technology. In: Heidegger, M. The Question Concerning Technology and Other Essays. New York, 287-317.
Kittler, F. A. (1999), Gramophone, Film, Typewriter. Stanford, USA.
Kurtov, M. (2014), Genezis graficheskogo pol’zovatel’skogo interfeysa. K teologii koda [The Genesis of a Graphical User Interface. To theology of code]. Sankt-Petersburg.
Latour, B. (2005), Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford.
Manovich, L. (2001), The Language of New Media. Cambridge, Mass.
Manovich, L. (2002), Black Box, White Cube. Berlin.
Nancy, J-L. (1996), The Muses. Stanford.
Nancy, J-L. (2005), The Ground of the Image. New York.
Media aesthetic environment of image formation 93
Nancy, J-L. (2007), The Image: Mimesis & Methexis. In: theory@buffalo, XI, 9-26.
Nancy, J-L. (2008), Corpus. New York.
Nancy, J-L. (2013), Corpus II. New York.
Parisi, D. (2018), Archaeologies of Touch: Interfacing with Haptics from Electricity to Computing. Minneapolis.
Simondon, G. (1958), Du Mode d’Existence des Objets Techniques. Paris.
Strathausen, C. (2009), New Media Aesthetics. In: Koepnick, L., McGlothlin, E. (eds), After the Digital Divide? German Aesthetic Theory in the Age of New Media. New York, 52-66.
Zielinski, S. (2006), Deep Time of the Media: Toward an Archaeology of Hearing and Seeing by Technical Means. Cambridge, Mass.
Zagidullina, M. (2020). Media aesthetic environment of image formation. Przegląd Wschodnioeuropejski, 11(2), 85–93. https://doi.org/10.31648/pw.6491
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