„Marka”w krzyżowy ogniu dyskursu prawnego i ekonomicznego. „Marka” jako dobro osobiste
Marlena Jankowska
Uniwersytet Śląski w KatowicachMirosław Pawełczyk
Uniwersytet Śląski w Katowicachjak w tekscie
Abstract
This paper is a small glimpse of a study whose objective is to ascertain the relationship between the legal and economic notions of a brand. It also seeks to establish whether a brand can lawfully be regarded as a “personal
interest” distinct from products covered by an intellectual property (IP) regime under Polish law. This pilot article is the outcome of an initial investigation conducted to launch grant-funded research. Strong brands are said to improve
customer relationships, reduce price sensitivity, and boost the value of organisations, all of which are desirable outcomes for firms, according to marketing and economics studies. As a result, knowledge in branding and brand man-
agement is an essential yet underappreciated element of business success. Regarding the legal perspective, while some judgements appear to use the term ‘brand’ as an entrepreneurship , the great majority of rulings appear to view a brand as a good name or reputation.
Keywords:
intellectual property law, fashion law, personal goods, personal interests, brand, brandingReferences
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Uniwersytet Śląski w Katowicach
Uniwersytet Śląski w Katowicach
<p>jak w tekscie</p> Poland
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