Autonomy of Picture: The Place of Author’s Drawings in Modern Communication of Scientific-Popular Theme
Автономия изображений: о месте авторских рисунков в современной коммуникации научно-популярной тематики
Svetlana Simakova
Chelyabinsk State Universityhttps://orcid.org/0000-0001-5248-9459
Svetlana Panyukova
Chelyabinsk State Universityhttps://orcid.org/0000-0002-9825-2374
Irina Topchii
Chelyabinsk State Universityhttps://orcid.org/0000-0001-8601-9041
Abstract
This study examines the phenomenon of social media segments functioning, focused on the presence of high-quality author’s visual content in publications. It is the originality of the visual accompaniment of posts that becomes the basis for the popularity of the resource. It sets such a trend as the autonomous power of images in communication and giving a chance for the development of “pictorial” information exchange. The study analyzed the publication of the Russian popular science community “Educator” (“Ovrazovach”) on the social network “VK”. The main findings of the study is: 1) there is an autonomy of images and their independency in the process of creating interest to resource for audience; 2) the analysis of comments reveals a reduction of the content side of the popular science public; 3) user comments show the preservation of a high percentage of text messages, but this comments are related the picture, not on a scientific event. The authors believe that the phenomenon of autonomization of original images requires a detailed analysis on a wider number of examples.
Keywords:
visual image visual content media content memes commentsReferences
Bakhmann-Medik, D. (2017), Kul’turnyye povoroty: novyye oriyentiry v naukakh o kul’ture. Moskva. [Бахманн-Медик, Д. (2017), Культурные повороты: новые ориентиры в науках о культуре. Москва.]
Baudrillard, J. (2008), Iznasilovannoye izobrazheniye. V: http://www.photographer.ru/cult/theory/3685.htm. [Бодрийар, Ж. (2008), Изнасилованное изображение В: http://www.photographer.ru/cult/theory/3685.htm [доступ 19.12.2018].]
Kiklewicz, A. (2013), Vetka vishni: Stat’i po lingvistike. Olsztyn. [Киклевич, А. (2013), Ветка вишни: Статьи по лингвистике. Ольштын.]
Llosa, M. V. (2016), Tsivilizatsiya spektaklya. Samizdat «Baten’ka, da vy transformer». V: https://batenka.ru/explore/lectures/vargas-llosa. [Льоса, М. В. (2016), Цивилизация спектакля. Самиздат
«Батенька, да вы трансформер». В: https://batenka.ru/explore/lectures/vargas-llosa [доступ
19.12.2018].]
Mirzoeff, N. (1998), What is visual culture? B: The Visual Culture Reader. London/New York, 3–13.
Mitchell, W. G. T. (2015), Chego na samom dele khotyat kartinki? V: Khudozhestvennyy zhurnal. 94. V: http://moscowartmagazine.com/issue/1/article/60. [Митчелл, У. Дж. Т. (2015), Чего на самом деле хотят картинки? В: Художественный журнал, 94. B: http://moscowartmagazine.com/issue/1/article/60; [доступ 19.12.2018].]
San Pedro, J./Yeh, T./Oliver, N. (2012), Leveraging user comments for aesthetic aware image search reranking. B: Proceedings of the 21st international conference on World Wide Web. 439–448.
Simakova, S. (2018), The visual image as a mirror of the media reality. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings SGEM 2018. Vol. 5. Sofia, 291–297.
Simakova, S./Topchii, I. (2018), Media space visualization as a trend of modern era. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings. SGEM 2018. Vol. 5. Sofia, 205–213.
Sztompka, P. (2007), Vizual’naya sotsiologiya. Fotografiya kak metod issledovaniya. Moskva. [Штомпка, П. (2007), Визуальная социология. Фотография как метод исследования. Москва.]
Zagidullina, M. V. (2018), «Bog iz mashiny»: chelovecheskoye v usloviyakh ekspansii mekhanicheskogo i elektronnogo. V: Novoye literaturnoye obozreniye. 1(149), 428–443. [Загидуллина, М. В. (2018), «Бог из машины»: человеческое в условиях экспансии механического и электронного. В: Новое литературноеобозрение. 1(149), 428–443.]
Baudrillard, J. (2008), Iznasilovannoye izobrazheniye. V: http://www.photographer.ru/cult/theory/3685.htm. [Бодрийар, Ж. (2008), Изнасилованное изображение В: http://www.photographer.ru/cult/theory/3685.htm [доступ 19.12.2018].]
Kiklewicz, A. (2013), Vetka vishni: Stat’i po lingvistike. Olsztyn. [Киклевич, А. (2013), Ветка вишни: Статьи по лингвистике. Ольштын.]
Llosa, M. V. (2016), Tsivilizatsiya spektaklya. Samizdat «Baten’ka, da vy transformer». V: https://batenka.ru/explore/lectures/vargas-llosa. [Льоса, М. В. (2016), Цивилизация спектакля. Самиздат
«Батенька, да вы трансформер». В: https://batenka.ru/explore/lectures/vargas-llosa [доступ
19.12.2018].]
Mirzoeff, N. (1998), What is visual culture? B: The Visual Culture Reader. London/New York, 3–13.
Mitchell, W. G. T. (2015), Chego na samom dele khotyat kartinki? V: Khudozhestvennyy zhurnal. 94. V: http://moscowartmagazine.com/issue/1/article/60. [Митчелл, У. Дж. Т. (2015), Чего на самом деле хотят картинки? В: Художественный журнал, 94. B: http://moscowartmagazine.com/issue/1/article/60; [доступ 19.12.2018].]
San Pedro, J./Yeh, T./Oliver, N. (2012), Leveraging user comments for aesthetic aware image search reranking. B: Proceedings of the 21st international conference on World Wide Web. 439–448.
Simakova, S. (2018), The visual image as a mirror of the media reality. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings SGEM 2018. Vol. 5. Sofia, 291–297.
Simakova, S./Topchii, I. (2018), Media space visualization as a trend of modern era. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings. SGEM 2018. Vol. 5. Sofia, 205–213.
Sztompka, P. (2007), Vizual’naya sotsiologiya. Fotografiya kak metod issledovaniya. Moskva. [Штомпка, П. (2007), Визуальная социология. Фотография как метод исследования. Москва.]
Zagidullina, M. V. (2018), «Bog iz mashiny»: chelovecheskoye v usloviyakh ekspansii mekhanicheskogo i elektronnogo. V: Novoye literaturnoye obozreniye. 1(149), 428–443. [Загидуллина, М. В. (2018), «Бог из машины»: человеческое в условиях экспансии механического и электронного. В: Новое литературноеобозрение. 1(149), 428–443.]
Simakova, S., Panyukova, S., & Topchii, I. (2019). Autonomy of Picture: The Place of Author’s Drawings in Modern Communication of Scientific-Popular Theme: Автономия изображений: о месте авторских рисунков в современной коммуникации научно-популярной тематики. Przegląd Wschodnioeuropejski, 10(1), 337–345. https://doi.org/10.31648/pw.4529
Most read articles by the same author(s)
- Svetlana Raspopova, Svetlana Simakova, From genre to format through visualization of the “packaging” of content , Przegląd Wschodnioeuropejski: Vol. 12 No. 2 (2021): East European Review
- Svetlana Simakova, Irina Topchii, Media aesthetic component in special projects of the “Arguments and Facts” edition , Przegląd Wschodnioeuropejski: Vol. 11 No. 2 (2020): Przegląd Wschodnioeuropejski
Similar Articles
- Katarzyna Jakubowska-Krawczyk, Svitlana Romaniuk, Cultural codes used in Ukrainian engaged art (the case of the works of Andriy Yermolenko and Oleksandr Komjakhov) , Przegląd Wschodnioeuropejski: Vol. 12 No. 1 (2021): East European Review
- Krzysztof Bizio, Selected architectural and exhibition concepts of the national pavilions of Eastern European countries at World Expo 2000-2020 in the context of creating a national image , Przegląd Wschodnioeuropejski: Vol. 14 No. 2 (2023): East European Review
- Julia Mazurkiewicz-Sułkowska, War rhetoric and the linguistic image of the intelligentsia as an enemy – based on documents of the security services of the people’s Republic of Poland and the people’s Republic of Bulgaria , Przegląd Wschodnioeuropejski: Vol. 15 No. 2 (2024): East European Review
- Piotr A. Owsiński, The Statements of the Kirill’s in the West-European and Polish Mass Media, i.e. Orthodox Church in the Service of War Propaganda in the Face of the Russian Invasion of Ukraine (2022) , Przegląd Wschodnioeuropejski: Vol. 15 No. 2 (2024): East European Review
- Vera Antropova, Spiritual and value identification in the discourse of Russian printed media: between nationalism and cosmopolitanism , Przegląd Wschodnioeuropejski: Vol. 11 No. 1 (2020): Przegląd Wschodnioeuropejski
- Anatoliy Zahnitko, Zhanna Krasnobayeva-Chorna, Shame and guilt as fragments of the emotive world’s image (on the material of Ukrainian phrasemics) , Przegląd Wschodnioeuropejski: Vol. 13 No. 1 (2022): East European Review
- Izabela Lis-Wielgosz, Social-cultural representation in the medieval Serbia namely, on the strategies of creating the image of Serbian rulers , Przegląd Wschodnioeuropejski: Vol. 11 No. 2 (2020): Przegląd Wschodnioeuropejski
- Mirosława Wielopolska-Szymura, Content and programs dedicated to the Ukrainian population in the activities of the Polish Radio External Service and the Polish Radio for Ukraine , Przegląd Wschodnioeuropejski: Vol. 16 No. 2 (2025): East European Review
- Joanna Rybarczyk-Dyjewska, The image of the Siberian healer in the light of critical discourse analysis , Przegląd Wschodnioeuropejski: Vol. 11 No. 2 (2020): Przegląd Wschodnioeuropejski
- Oleg Leszczak, Trivialization of song quotations in Russian domestic and publicistic discourse , Przegląd Wschodnioeuropejski: Vol. 17 No. 1 (2026): East European Review
<< < 2 3 4 5 6 7 8 9 10 11 > >>
You may also start an advanced similarity search for this article.
