Negative image construal in the media
Svetlana Kushneruk
South-Ural State Humanitarian Pedagogical University Chelyabinsk State Universityhttps://orcid.org/0000-0003-4447-4606
Abstract
This present paper upholds discursive aspects of image construal in British news media. The term negative image construal is introduced within the framework of World Modelling Theory, developed by the author to explore discourse in terms of representational structures. The objective is to reveal news content that contributes to negative image construal. Discourse-world of information war is characterized as a conceptually complex representational structure, textualized in the British media. It is argued that negative country image of Russia is profiled against a background of discourse-world of information war. This enables media managers to evaluate Russia as adversary of the West. The materials are taken from the “News on the Web” corpus, covering the period of 2010-2018.
Keywords:
image construal representational structure discourse-world information war media discourse British media mass media languagReferences
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Canning, P. (2017), Text World Theory and real world readers: from literature to life in a Belfast prison. In: Language and Literature. 26 (2), 172-187.
Chilton, P. (2004), Analyzing Political Discourse. London.
Dirven, R./Ibanez, F. J. R. (2010), Looking back at 30 years of Cognitive Linguistics. In: Tabakowska, E./Choinski, M./Wiraszka, L. (eds), Cognitive linguistics in action: from theory to application and back. Berlin/New York, 11-70.
Dudziak, A. (2011), Stereotypes and National Values in an Intercultural Advertising discourse. A Case Study: Slavonic Campaigns of Danone’s Actimel Brand. In: Przegląd Wschodnioeuropejski. II, 245-258.
Gavins, L./Lahey, E. (eds) (2016), World-Building: Discourse in the Mind. London.
Gee, J. P. (2008), Social Linguistics and Literacies: Ideology in discourses. London/New York.
Hartley, J. (2002), Image. In: Communication, cultural and media studies. The key concepts. London/New York.
Hurcombe, E. (2016), The Making of a Captain: the Production and projection of a political image on the Tony Abbott Facebook page. In: Communication, Politics and Culture. 49 (1), 19-38.
Image (2019), Image. In: https://dictionary.cambridge.org/dictionary/english/image [access 22 February 2019].
Kiklewicz, A. (2011), Rol’ stereotipov v mezhkul’turnoy kommunikatsii. In: Przegląd Wschodnioeuropejski. II, 259-283.
Kiklewicz, A. (2015), Politicheskaya propaganda v sovremennykh rossiyskikh SMI: epistemologicheskiy aspekt. In: Przegląd Wschodnioeuropejski. VI/2, 179-199. [Киклевич, А. (2015),
Политическая пропаганда в современных российских СМИ: эпистемологический аспект. W: Przegląd Wschodnioeuropejski. VI/2, 179-199.]
Kunczik, M. (2001), Globalization: News media, images of nations and the flow of international capital with special reference to the role of rating agencies. Singapure: IAMCR Conference, 17 VII 2000.
Kunczik, M. (2016), Images of nations and international public relations. New Jersey.
Kushneruk, S. L. (2018), Razvitiye teorii kognitivno-diskursivnogo miromodelirovaniya za rubezhom i v Rossii. In: Voprosy kognitivnoy lingvistiki. 4, 115-125. [Кушнерук, С. Л. (2018), Развитие теории когнитивно-дискурсивного миромоделирования за рубежом и в России. B: Вопросы когнитивной лингвистики. 4, 115-125.]
Kushneruk, S. L. (2018), Mediareal’nost’ informatsionno-psikhologicheskoy voyny (na materiale britanskikh gazet i novostnykh saytov. In: Politicheskaya lingvistika. 4 (70), 47-54. [Кушнерук, С. Л. (2018), Медиареальность информационно-психологической войны (на материале британских газет и новостных сайтов). B: Политическая лингвистика. 4 (70), 47-54.]
Langacker, R. W. (1987), Foundations of Cognitive Grammar. Vol. 1. Stanford.
Lippmann, W. (1998), Public Opinion. With a New Introduction by Michael Curtis. New Brunswick/London.
News (2019), News on the Web. In: https://www.english-corpora.org/now/ [access 12 II 2019].
Pocheptsov, G. G. (2004), Imidzhelogiya. Moskva. [Почепцов, Г. Г. (2004), Имиджелогия. Москва.]
Taylor, J. R./MacLaury, R. E. (eds) (1995), Language and the Cognitive Construal of the World. Berlin/New York.
Tincheva, N. (2018), Discourse world-profiling expressions: Contrasting data from British and Bulgarian political speeches. In: https://www.researchgate.net/publication/331198543_DISCOURSE_WORLD-PROFILING_EXPRESSIONS_CONTRASTING_DATA_FROM_BRITISH_AND_BULGARIAN_POLITICAL_SPEECHES [access 05 III 2019].
Trimarco, P. (2015), Digital Textuality. London.
Van Dijk, T. (2006), Discourse, context and cognition. In: Discourse Studies. 8 (1), 159-177.
Van Dijk, T. (2014), Diskurs i vlast’: Reprezentatsiya dominirovaniya v yazyke i kommunikatsii. Moskva. [Дейк, Т. А. ван (2014), Дискурс и власть: Репрезентация доминирования в языке и коммуникации. Москва.]
Werth, P. (1999), Text Worlds: Representing Conceptual Space in Discourse. London.
Kushneruk, S. (2021). Negative image construal in the media. Przegląd Wschodnioeuropejski, 11(2), 107–115. https://doi.org/10.31648/pw.6493
Svetlana Kushneruk
South-Ural State Humanitarian Pedagogical University Chelyabinsk State University
https://orcid.org/0000-0003-4447-4606
South-Ural State Humanitarian Pedagogical University Chelyabinsk State University
https://orcid.org/0000-0003-4447-4606
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