Autonomy of Picture: The Place of Author’s Drawings in Modern Communication of Scientific-Popular Theme
Автономия изображений: о месте авторских рисунков в современной коммуникации научно-популярной тематики
Svetlana Simakova
Chelyabinsk State Universityhttps://orcid.org/0000-0001-5248-9459
Svetlana Panyukova
Chelyabinsk State Universityhttps://orcid.org/0000-0002-9825-2374
Irina Topchii
Chelyabinsk State Universityhttps://orcid.org/0000-0001-8601-9041
Abstract
This study examines the phenomenon of social media segments functioning, focused on the presence of high-quality author’s visual content in publications. It is the originality of the visual accompaniment of posts that becomes the basis for the popularity of the resource. It sets such a trend as the autonomous power of images in communication and giving a chance for the development of “pictorial” information exchange. The study analyzed the publication of the Russian popular science community “Educator” (“Ovrazovach”) on the social network “VK”. The main findings of the study is: 1) there is an autonomy of images and their independency in the process of creating interest to resource for audience; 2) the analysis of comments reveals a reduction of the content side of the popular science public; 3) user comments show the preservation of a high percentage of text messages, but this comments are related the picture, not on a scientific event. The authors believe that the phenomenon of autonomization of original images requires a detailed analysis on a wider number of examples.
Keywords:
visual image visual content media content memes commentsReferences
Bakhmann-Medik, D. (2017), Kul’turnyye povoroty: novyye oriyentiry v naukakh o kul’ture. Moskva. [Бахманн-Медик, Д. (2017), Культурные повороты: новые ориентиры в науках о культуре. Москва.]
Baudrillard, J. (2008), Iznasilovannoye izobrazheniye. V: http://www.photographer.ru/cult/theory/3685.htm. [Бодрийар, Ж. (2008), Изнасилованное изображение В: http://www.photographer.ru/cult/theory/3685.htm [доступ 19.12.2018].]
Kiklewicz, A. (2013), Vetka vishni: Stat’i po lingvistike. Olsztyn. [Киклевич, А. (2013), Ветка вишни: Статьи по лингвистике. Ольштын.]
Llosa, M. V. (2016), Tsivilizatsiya spektaklya. Samizdat «Baten’ka, da vy transformer». V: https://batenka.ru/explore/lectures/vargas-llosa. [Льоса, М. В. (2016), Цивилизация спектакля. Самиздат
«Батенька, да вы трансформер». В: https://batenka.ru/explore/lectures/vargas-llosa [доступ
19.12.2018].]
Mirzoeff, N. (1998), What is visual culture? B: The Visual Culture Reader. London/New York, 3–13.
Mitchell, W. G. T. (2015), Chego na samom dele khotyat kartinki? V: Khudozhestvennyy zhurnal. 94. V: http://moscowartmagazine.com/issue/1/article/60. [Митчелл, У. Дж. Т. (2015), Чего на самом деле хотят картинки? В: Художественный журнал, 94. B: http://moscowartmagazine.com/issue/1/article/60; [доступ 19.12.2018].]
San Pedro, J./Yeh, T./Oliver, N. (2012), Leveraging user comments for aesthetic aware image search reranking. B: Proceedings of the 21st international conference on World Wide Web. 439–448.
Simakova, S. (2018), The visual image as a mirror of the media reality. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings SGEM 2018. Vol. 5. Sofia, 291–297.
Simakova, S./Topchii, I. (2018), Media space visualization as a trend of modern era. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings. SGEM 2018. Vol. 5. Sofia, 205–213.
Sztompka, P. (2007), Vizual’naya sotsiologiya. Fotografiya kak metod issledovaniya. Moskva. [Штомпка, П. (2007), Визуальная социология. Фотография как метод исследования. Москва.]
Zagidullina, M. V. (2018), «Bog iz mashiny»: chelovecheskoye v usloviyakh ekspansii mekhanicheskogo i elektronnogo. V: Novoye literaturnoye obozreniye. 1(149), 428–443. [Загидуллина, М. В. (2018), «Бог из машины»: человеческое в условиях экспансии механического и электронного. В: Новое литературноеобозрение. 1(149), 428–443.]
Baudrillard, J. (2008), Iznasilovannoye izobrazheniye. V: http://www.photographer.ru/cult/theory/3685.htm. [Бодрийар, Ж. (2008), Изнасилованное изображение В: http://www.photographer.ru/cult/theory/3685.htm [доступ 19.12.2018].]
Kiklewicz, A. (2013), Vetka vishni: Stat’i po lingvistike. Olsztyn. [Киклевич, А. (2013), Ветка вишни: Статьи по лингвистике. Ольштын.]
Llosa, M. V. (2016), Tsivilizatsiya spektaklya. Samizdat «Baten’ka, da vy transformer». V: https://batenka.ru/explore/lectures/vargas-llosa. [Льоса, М. В. (2016), Цивилизация спектакля. Самиздат
«Батенька, да вы трансформер». В: https://batenka.ru/explore/lectures/vargas-llosa [доступ
19.12.2018].]
Mirzoeff, N. (1998), What is visual culture? B: The Visual Culture Reader. London/New York, 3–13.
Mitchell, W. G. T. (2015), Chego na samom dele khotyat kartinki? V: Khudozhestvennyy zhurnal. 94. V: http://moscowartmagazine.com/issue/1/article/60. [Митчелл, У. Дж. Т. (2015), Чего на самом деле хотят картинки? В: Художественный журнал, 94. B: http://moscowartmagazine.com/issue/1/article/60; [доступ 19.12.2018].]
San Pedro, J./Yeh, T./Oliver, N. (2012), Leveraging user comments for aesthetic aware image search reranking. B: Proceedings of the 21st international conference on World Wide Web. 439–448.
Simakova, S. (2018), The visual image as a mirror of the media reality. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings SGEM 2018. Vol. 5. Sofia, 291–297.
Simakova, S./Topchii, I. (2018), Media space visualization as a trend of modern era. B: SGEM International multidiscilinary scientific conference on social sciences and arts: conference proceedings. SGEM 2018. Vol. 5. Sofia, 205–213.
Sztompka, P. (2007), Vizual’naya sotsiologiya. Fotografiya kak metod issledovaniya. Moskva. [Штомпка, П. (2007), Визуальная социология. Фотография как метод исследования. Москва.]
Zagidullina, M. V. (2018), «Bog iz mashiny»: chelovecheskoye v usloviyakh ekspansii mekhanicheskogo i elektronnogo. V: Novoye literaturnoye obozreniye. 1(149), 428–443. [Загидуллина, М. В. (2018), «Бог из машины»: человеческое в условиях экспансии механического и электронного. В: Новое литературноеобозрение. 1(149), 428–443.]
Simakova, S., Panyukova, S., & Topchii, I. (2019). Autonomy of Picture: The Place of Author’s Drawings in Modern Communication of Scientific-Popular Theme: Автономия изображений: о месте авторских рисунков в современной коммуникации научно-популярной тематики. Przegląd Wschodnioeuropejski, 10(1), 337–345. https://doi.org/10.31648/pw.4529
Most read articles by the same author(s)
- Svetlana Raspopova, Svetlana Simakova, From genre to format through visualization of the “packaging” of content , Przegląd Wschodnioeuropejski: Vol. 12 No. 2 (2021): East European Review
- Svetlana Simakova, Irina Topchii, Media aesthetic component in special projects of the “Arguments and Facts” edition , Przegląd Wschodnioeuropejski: Vol. 11 No. 2 (2020): Przegląd Wschodnioeuropejski
Similar Articles
- Timur Radbil, Irina Graneva, Natalya Nagovitsyna, The cultural opposition “my, our own vs alien”: Russian pronouns in language representation of the concept “patriotism” , Przegląd Wschodnioeuropejski: Vol. 11 No. 1 (2020): Przegląd Wschodnioeuropejski
- Maryana Prokop, Nadiya Kindrachuk, Depriving parliament of political significance. Case study of the Federal Assembly of the Russian Federation , Przegląd Wschodnioeuropejski: Vol. 13 No. 1 (2022): East European Review
- Larisa Zhukovskaya, New phenomena in usage of the lexemes mentalitet and mental’nost’ in contemporary Russian speech , Przegląd Wschodnioeuropejski: Vol. 11 No. 1 (2020): Przegląd Wschodnioeuropejski
- Andrei Ivanov, Affairs of honour with participation of polish deputies of Imperial Duma in 1906 and 1913 (following Russian press) , Przegląd Wschodnioeuropejski: Vol. 12 No. 1 (2021): East European Review
- Urszula Staśkiewicz, Organization of national defence in selected countries. comparative analysis of Estonia, Finland And Russia , Przegląd Wschodnioeuropejski: Vol. 12 No. 1 (2021): East European Review
- Maria Korybut-Marciniak, A living symbol of splendour: The image of Vilnius University in the memory of Poles in the Northwestern Governorates, in the light of Witold Małcużyński’s Memoir , Przegląd Wschodnioeuropejski: Vol. 17 No. 1 (2026): East European Review
- Shaizada Tokhtabayeva, Image of a Blacksmith in the Traditional World View of Kazakhs in 19th – first Half of 20th Centuries , Przegląd Wschodnioeuropejski: Vol. 10 No. 2 (2019): Przegląd Wschodnioeuropejski Tom 10 Nr 2 (2019)
- Aleksei Shlyakov, The image of nomadism in Russian reality , Przegląd Wschodnioeuropejski: Vol. 11 No. 2 (2020): Przegląd Wschodnioeuropejski
- Oleg Gorbaniuk, Michał Wilczewski, Ana Ivanova, Halyna Bevz, Julia Gorbaniuk, The measurement, structure, and cross-cultural equivalence of political party perception. Evidence from Poland, Lithuania, and Ukraine , Przegląd Wschodnioeuropejski: Vol. 12 No. 1 (2021): East European Review
- Tatyana Shchuklina, Occasional word-formation as a dynamic aspect of the Russian language derivational system , Przegląd Wschodnioeuropejski: Vol. 10 No. 1 (2019): East European Review
You may also start an advanced similarity search for this article.
