Language and Culture in the Intercultural Communication
Aleksander Kiklewicz
Instytut Dziennikarstwa i Komunikacji Społecznej Uniwersytet Warmińsko-Mazurski w OlsztynieAbstract
The subject of this article is the use of language information by the analysis of the
intercultural communication processes. The author describes the so-called precedent
phenomena, understood as texts, sentences (for example proverbs, aphorisms, songs), and
names, which contain concepts that are especially important for a given culture, wide wellknown
for the majority of individuals. Precedent phenomena often function as tools for the
conceptualization of experience.
Contrastive anthropology deals with comparison of the culture types; it is based on
certain parameters. The language and text information gained through this comparison is very
useful because the evaluation of any culture type (own or foreign) is expressed (in a more
or less transparent way) by the form, structure and content of the so-called culture texts.
The author analyses some Russian artistic and journalist texts and then shows the
predominantly positive evaluation of Poland and Poles. It relates especially to such culture
spheres as science and literature. Inversely, the Russians evaluate the Polish way of politics
and national character as rather negative.
Keywords:
intercultural communication, precedent (key) phenomena, precedent text, stereotype, contrastive anthropology, cultural type, axiology of cultureReferences
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Instytut Dziennikarstwa i Komunikacji Społecznej Uniwersytet Warmińsko-Mazurski w Olsztynie
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